Canada is set to play a supporting but increasingly visible role in the 2026 FIFA World Cup, co-hosting the tournament alongside the United States and Mexico. With 13 matches scheduled across Toronto and Vancouver, preparations are well underway, though the country’s typically understated sporting culture has kept global attention relatively subdued.
Canada’s campaign begins on Friday at the upgraded BMO Field, where the national team is set to face Bosnia and Herzegovina in its opening match. The fixture marks a significant moment for Canadian soccer, which has long trailed behind ice hockey in domestic popularity.
Despite the scale of the event, enthusiasm among Canadian fans has been comparatively modest. Surveys suggest only about 28% of sports followers in the country actively track football, a stark contrast to Mexico, where the sport commands widespread attention. The disparity has led to light-hearted commentary internationally, with some observers noting Canada’s “calm” presence amid the typically high-energy build-up associated with World Cup hosts.
Behind the scenes, however, organizers have moved swiftly to ensure readiness. In Vancouver, the BC Place has undergone significant upgrades, including the installation of a new natural grass surface to meet FIFA standards. In Toronto, authorities are preparing for an estimated influx of up to 300,000 visitors, with extensive security measures and logistical planning already in place.
“We are confident in our ability to deliver a safe and memorable tournament,” a city official involved in Toronto’s planning said, pointing to coordinated efforts between local authorities, federal agencies, and event organizers.
Still, the road to 2026 has not been without challenges. Rising costs associated with infrastructure upgrades and security have drawn criticism from some quarters, while reports of unsold tickets for certain matches have raised questions about demand in a traditionally hockey-focused market.
Local organizers remain optimistic that interest will grow as the tournament approaches. Grassroots campaigns, community events, and increased visibility of the national team are expected to boost engagement in the months ahead.
For Canada, the World Cup represents more than just a series of matches, it is an opportunity to deepen its connection to the global game and showcase its cities on one of sport’s biggest stages. Whether the country’s quiet approach will translate into a lasting football legacy remains to be seen, but for now, preparations continue steadily, if without the usual fanfare.