The Nigeria Democratic Congress (NDC) has named Agada Abuh Theophilus as its Director of New Media and Strategic Communications, with Brian Dennis appointed as his deputy, in a move aimed at strengthening the party’s digital engagement ahead of the 2027 general elections.
The appointments come as the relatively new political party positions itself around its presidential ticket, led by former Anambra State governor Peter Obi and former Kano State governor Rabiu Kwankwaso. Party officials say the communications overhaul is intended to amplify its message and mobilise support across Nigeria’s increasingly influential online political space.
In a statement released after the announcement, the NDC described Theophilus as a “seasoned communications strategist” with a background in conflict resolution and public engagement. His deputy, Dennis, was also praised for his experience in digital media and grassroots mobilisation.
“The appointments reflect our commitment to building a responsive and modern political movement,” an NDC spokesperson said. “We recognise the central role of new media in shaping public discourse and electoral outcomes.”
The party, founded in February 2026 by former Bayelsa State governor Henry Seriake Dickson, was recently registered by the Independent National Electoral Commission (INEC). At its inaugural convention, Obi emerged as the party’s unopposed presidential candidate, with Kwankwaso selected as his running mate, a pairing party leaders say is designed to bridge regional divides between southern and northern Nigeria.
Political analysts note that the choice of a strong media team signals the NDC’s intention to compete aggressively in the digital arena, where narratives can quickly shape voter perception. “Online engagement is no longer optional in Nigerian politics, it’s central,” said Abuja-based political analyst Musa Adamu. “This move suggests the NDC understands that reality.”
However, reactions online have been mixed. Supporters of the Obi–Kwankwaso alliance, often dubbed the “OK” ticket, have welcomed the appointments, describing them as a step toward professionalising the party’s communications machinery. Others, including critics of Obi, have questioned the consistency of some of his supporters, pointing to past criticisms and shifting political alignments.
Despite the divided reactions, the NDC appears focused on consolidating its structure ahead of what is expected to be a highly competitive 2027 race. With Nigeria’s political landscape continuing to evolve, the effectiveness of its new media strategy could prove crucial in determining whether the party can translate online enthusiasm into electoral success.
NDC Approves Key Appointments in New Media and Strategic Communications
— Nigeria Democratic Congress (@NigeriaNDCHQ) June 10, 2026
The Nigeria Democratic Congress (NDC) has approved the appointments of Agada Abuh Theophilus as Director of New Media and Strategic Communications, and Brian Dennis as Deputy Director of New Media and… pic.twitter.com/ZsiMhR47qq